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Studies in identity

Studies in identity: Software culture and folksonomic visualizations

Abstract:

Marshall McLuhan's "The Medium is the Message" puts forward the idea that the form of a medium could be responsible for greater social change. This idea offers a different perspective on what role the Internet can play in our society. Lev Manovich says that we are living in a software society. Today, software plays a central role in shaping both the material elements and many of the immaterial structures which together make up “culture”, specifically the Digital Age.

Since the late 1980s, software has re-shaped cultural aspects of contemporary societies. In my research, I explore how software culture re-shapes our perception of our identity and investigate alternative ways of visualizing a social network in a folksonomic manner. My argument will be that the nature of our existence in the Digital Age can be understood and represented in a different form compared to the one structured according to taxonomy.

The focus of my investigation is on a single entity of a social network. This allows me to explore ideas of the folksonomy. The nodes and connectors within its architecture give the possibility of reshaping and visualizing the complexities of a social network.

“A 'folksonomy' is an informal and collaborative taxonomy.” 
Thomas Vander Wal, Folksonomy Coinage and Definition, 2007

Questions:
  • How software culture and folksonomic approach re-shape perception of our identities?
  • How different can a social network be visualized?
Keywords:
mapping, folksonomy, metadata, genealogy, music(al) notation, software culture, autopoiesis, networking, visualization

Bibliography:
  • McLuhan, Marshall. Understanding Media: The Extensions of Man. The MIT Press, 1994
  • McLuhan, Marshall. The Medium is the Message http://www.leaderu.com/orgs/probe/docs/mcluhan.html
  • Bolster, Jay David and Grusin, Richard. Remediation: Understanding New Media. The MIT Press, 2000
  • Graham, Beryl and Cook, Sarah. Rethinking Curating: Art after New Media. The MIT Press, March 2010. http://mitpress.mit.edu/catalog/item/default.asp?ttype=2&tid=12071
  • Grasser, Urs and Palfrey, John. Born Digital: Connecting with a Global Generation of Digital Natives. Basic Books, 2011.
  • Turkle, Sherry. Alone Together: Why We Expect More from Technology and Less from Each Other. Basic Books, 2011
  • Booth, David R. Peer Participation and Software: What Mozilla Has to Teach Govenrment. The MIT Press, July 2010. http://mitpress.mit.edu/catalog/item/default.asp?ttype=2&tid=12237
  • Fuller, Matthew. Media Ecologies: Materialist Energies in Art and Technoculture. The MIT Press, 2007
  • Fuller, Matthew. Software Studies: A Lexicon. The MIT Press, 2008
  • Manovich, Lev. Info-Aesthetics: Information and form. http://www.manovich.net/IA
  • Manovich, Lev. The Language of New Media. The MIT Press, 2001
  • Maturana, Humberto. http://www.oikos.org/maten.htm
  • Maturana, Humberto R. and Varela, Francisco J. The Tree of Knowledge: Biological Roots of Human Understanding. Shambhala, 1987
  • Ettlinger, Or. The Architecture of Virtual Space: An Alternative Theory of the Pictorial Image. University of Ljubljana, 2008
  • Seaman, Bill. Recombinant Poetics: Emergent Meaning as Examined and Explored Within a Specific Generative Virtual Environment. VDM Verlag Dr. Müller, 2010
  • Varela, Francisco J., Thompson, Evan and Rosch, Eleanor. The Embodied Mind: Cognitive Science and Human Experience. The MIT Press, 1993
  • GORI.Node Garden. http://www.jeeoh.info/Home/gori-node-garden
  • TouchGraph. http://www.touchgraph.com
  • Bing Maps. http://geobloggers.com/2010/02/12/flickr-photos-now-in-bing-maps
  • Visual Thesaurus. http://www.visualthesaurus.com
  • Heymann, Paul. Tag Hierarchies. http://heymann.stanford.edu/taghierarchy.html
  • Jeong W. and Gluck M. Multimodal bivariate thematic maps with auditory and haptic display. 2002 International Conference on Auditory Display, Kyoto, Japan, 2002
  • Wal, Thomas Vander. Folksonomy Coinage and Definition. http://vanderwal.net/folksonomy.html

This is an ongoing research theme of my practice based PhD at Goldsmiths, University of London.